隨著互聯(lian)網(wang)技(ji)(ji)術(shu)的(de)(de)(de)(de)不斷(duan)發(fa)(fa)展(zhan)，營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)方(fang)式(shi)也在不斷(duan)變革(ge)。營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)云(yun)(yun)(yun)(yun)(yun)作為一種基于(yu)(yu)云(yun)(yun)(yun)(yun)(yun)計(ji)算(suan)(suan)技(ji)(ji)術(shu)的(de)(de)(de)(de)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)服(fu)務(wu)平臺，正在逐漸(jian)取(qu)代傳統的(de)(de)(de)(de)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)模(mo)式(shi)，成為企業營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)的(de)(de)(de)(de)主流趨勢(shi)。本(ben)文將(jiang)從營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)云(yun)(yun)(yun)(yun)(yun)的(de)(de)(de)(de)定義、發(fa)(fa)展(zhan)歷程、優勢(shi)和未來展(zhan)望等方(fang)面進行探(tan)討。營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)云(yun)(yun)(yun)(yun)(yun)的(de)(de)(de)(de)定義營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)云(yun)(yun)(yun)(yun)(yun)是指基于(yu)(yu)云(yun)(yun)(yun)(yun)(yun)計(ji)算(suan)(suan)技(ji)(ji)術(shu)的(de)(de)(de)(de)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)服(fu)務(wu)平臺，它將(jiang)云(yun)(yun)(yun)(yun)(yun)計(ji)算(suan)(suan)技(ji)(ji)術(shu)與營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)模(mo)式(shi)相結(jie)合，為企業提供(gong)了(le)更加高(gao)效(xiao)、靈活和智能化的(de)(de)(de)(de)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)服(fu)務(wu)。營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)云(yun)(yun)(yun)(yun)(yun)平臺可以(yi)(yi)為企業提供(gong)包括(kuo)市場調研、客戶(hu)管理、營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)策略制定、營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)活動管理等在內的(de)(de)(de)(de)服(fu)務(wu)。二、營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)云(yun)(yun)(yun)(yun)(yun)的(de)(de)(de)(de)發(fa)(fa)展(zhan)歷程營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)云(yun)(yun)(yun)(yun)(yun)的(de)(de)(de)(de)發(fa)(fa)展(zhan)可以(yi)(yi)追溯到(dao)云(yun)(yun)(yun)(yun)(yun)計(ji)算(suan)(suan)技(ji)(ji)術(shu)的(de)(de)(de)(de)發(fa)(fa)展(zhan)歷程。云(yun)(yun)(yun)(yun)(yun)計(ji)算(suan)(suan)技(ji)(ji)術(shu)起源于(yu)(yu)20世紀(ji)90年(nian)代的(de)(de)(de)(de)虛擬化技(ji)(ji)術(shu)，隨著互聯(lian)網(wang)技(ji)(ji)術(shu)的(de)(de)(de)(de)發(fa)(fa)展(zhan)，云(yun)(yun)(yun)(yun)(yun)計(ji)算(suan)(suan)技(ji)(ji)術(shu)得(de)(de)到(dao)了(le)快速發(fa)(fa)展(zhan)。2010年(nian)左右，云(yun)(yun)(yun)(yun)(yun)計(ji)算(suan)(suan)技(ji)(ji)術(shu)開始應用(yong)于(yu)(yu)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)領(ling)域，形成了(le)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)云(yun)(yun)(yun)(yun)(yun)的(de)(de)(de)(de)初(chu)步概念。隨著云(yun)(yun)(yun)(yun)(yun)計(ji)算(suan)(suan)技(ji)(ji)術(shu)的(de)(de)(de)(de)不斷(duan)成熟和完善，營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)云(yun)(yun)(yun)(yun)(yun)平臺的(de)(de)(de)(de)功能和服(fu)務(wu)也不斷(duan)得(de)(de)到(dao)提升和完善。如何(he)在數字經濟時代利用(yong)AI 創造(zao)實(shi)際的(de)(de)(de)(de)價值(zhi)，才是當下切實(shi)的(de)(de)(de)(de)訴求。畢節(jie)怎樣智能營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)云(yun)(yun)(yun)(yun)(yun)平臺選擇

智(zhi)(zhi)(zhi)能(neng)(neng)(neng)(neng)(neng)營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)云平(ping)(ping)(ping)臺(tai)(tai)(tai)(tai)(tai)的(de)(de)定(ding)(ding)義下一代營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)輔助(zhu)工具(ju)：智(zhi)(zhi)(zhi)能(neng)(neng)(neng)(neng)(neng)營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)云平(ping)(ping)(ping)臺(tai)(tai)(tai)(tai)(tai)是一個(ge)綜合(he)性(xing)的(de)(de)數字化平(ping)(ping)(ping)臺(tai)(tai)(tai)(tai)(tai)，可以(yi)優(you)化營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)環節的(de)(de)整個(ge)過程(cheng)，從客戶獲取到客戶留存，它(ta)能(neng)(neng)(neng)(neng)(neng)夠幫助(zhu)企(qi)業實現更(geng)有效(xiao)的(de)(de)營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)策(ce)(ce)略(lve)。數據驅動(dong)(dong)的(de)(de)營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)策(ce)(ce)略(lve)：智(zhi)(zhi)(zhi)能(neng)(neng)(neng)(neng)(neng)營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)云平(ping)(ping)(ping)臺(tai)(tai)(tai)(tai)(tai)是完全數據驅動(dong)(dong)的(de)(de)，它(ta)可以(yi)通過數據來分(fen)(fen)(fen)析(xi)、提煉、找出優(you)的(de)(de)策(ce)(ce)略(lve)，從而實現更(geng)精確的(de)(de)營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)推(tui)(tui)(tui)廣(guang)。自(zi)動(dong)(dong)化和個(ge)性(xing)化的(de)(de)推(tui)(tui)(tui)廣(guang)：除了(le)以(yi)數據驅動(dong)(dong)的(de)(de)策(ce)(ce)略(lve)為基礎外，智(zhi)(zhi)(zhi)能(neng)(neng)(neng)(neng)(neng)營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)云平(ping)(ping)(ping)臺(tai)(tai)(tai)(tai)(tai)還擁有自(zi)動(dong)(dong)化和個(ge)性(xing)化推(tui)(tui)(tui)廣(guang)的(de)(de)功(gong)能(neng)(neng)(neng)(neng)(neng)，從而提高客戶的(de)(de)參與度、忠誠(cheng)度和滿意(yi)度。智(zhi)(zhi)(zhi)能(neng)(neng)(neng)(neng)(neng)營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)云平(ping)(ping)(ping)臺(tai)(tai)(tai)(tai)(tai)的(de)(de)優(you)勢(shi)智(zhi)(zhi)(zhi)能(neng)(neng)(neng)(neng)(neng)營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)云平(ping)(ping)(ping)臺(tai)(tai)(tai)(tai)(tai)的(de)(de)優(you)勢(shi)可以(yi)從以(yi)下三(san)個(ge)方面來進(jin)(jin)(jin)行(xing)(xing)概括：數據分(fen)(fen)(fen)析(xi)智(zhi)(zhi)(zhi)能(neng)(neng)(neng)(neng)(neng)營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)云平(ping)(ping)(ping)臺(tai)(tai)(tai)(tai)(tai)具(ju)備強大的(de)(de)數據分(fen)(fen)(fen)析(xi)能(neng)(neng)(neng)(neng)(neng)力，可以(yi)準(zhun)確抓住市場趨勢(shi)并創造客戶價值。它(ta)可以(yi)觀察和分(fen)(fen)(fen)析(xi)海(hai)量的(de)(de)數據，從而實現主動(dong)(dong)營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)，促進(jin)(jin)(jin)品牌轉化。同(tong)時，平(ping)(ping)(ping)臺(tai)(tai)(tai)(tai)(tai)可以(yi)根據用(yong)戶需求自(zi)定(ding)(ding)義數據分(fen)(fen)(fen)析(xi)指標，進(jin)(jin)(jin)行(xing)(xing)定(ding)(ding)制(zhi)化的(de)(de)數據監(jian)控(kong)和分(fen)(fen)(fen)析(xi)。投放在智(zhi)(zhi)(zhi)能(neng)(neng)(neng)(neng)(neng)營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)云平(ping)(ping)(ping)臺(tai)(tai)(tai)(tai)(tai)的(de)(de)幫助(zhu)下，企(qi)業可以(yi)在特定(ding)(ding)的(de)(de)用(yong)戶群(qun)體中進(jin)(jin)(jin)行(xing)(xing)更(geng)加的(de)(de)廣(guang)告投放。平(ping)(ping)(ping)臺(tai)(tai)(tai)(tai)(tai)可以(yi)定(ding)(ding)位用(yong)戶的(de)(de)興(xing)趣愛(ai)好(hao)和購買行(xing)(xing)為，進(jin)(jin)(jin)而進(jin)(jin)(jin)行(xing)(xing)更(geng)為準(zhun)確的(de)(de)營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)推(tui)(tui)(tui)廣(guang)。這不(bu)僅可以(yi)節省(sheng)成本，同(tong)時還可以(yi)提高ROI。實時監(jian)控(kong)及(ji)(ji)反饋智(zhi)(zhi)(zhi)能(neng)(neng)(neng)(neng)(neng)營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)云平(ping)(ping)(ping)臺(tai)(tai)(tai)(tai)(tai)可以(yi)實時監(jian)控(kong)營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)環節中的(de)(de)每一個(ge)階段，并對(dui)廣(guang)告效(xiao)果進(jin)(jin)(jin)行(xing)(xing)及(ji)(ji)時的(de)(de)反饋和調整。黔東南(nan)智(zhi)(zhi)(zhi)能(neng)(neng)(neng)(neng)(neng)營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)云平(ping)(ping)(ping)臺(tai)(tai)(tai)(tai)(tai)哪(na)家好(hao)系統和營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)的(de)(de)業務流程(cheng)是否支(zhi)持營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)終局的(de)(de)變(bian)革？

自(zi)媒體賬(zhang)號(hao)如何運(yun)營(ying)？防止(zhi)踩(cai)(cai)坑是(shi)(shi)(shi)關鍵，手把手教(jiao)你(ni)(ni)賺“錢”自(zi)媒體，完全可以承(cheng)載你(ni)(ni)所(suo)(suo)有(you)(you)(you)(you)(you)的(de)夢想(xiang)，做(zuo)好(hao)了(le)以后(hou)，賺取(qu)速(su)度(du)是(shi)(shi)(shi)難以想(xiang)象的(de)，收(shou)入渠道也(ye)(ye)(ye)多(duo)(duo)種多(duo)(duo)樣(yang)，但是(shi)(shi)(shi)自(zi)媒體平(ping)(ping)臺眾多(duo)(duo)，有(you)(you)(you)(you)(you)些平(ping)(ping)臺并不(bu)(bu)適(shi)合(he)所(suo)(suo)有(you)(you)(you)(you)(you)人(ren)(ren)去創(chuang)作(zuo)(zuo)(zuo)，對于大部分人(ren)(ren)來說發布作(zuo)(zuo)(zuo)品就(jiu)有(you)(you)(you)(you)(you)收(shou)益(yi)的(de)平(ping)(ping)臺是(shi)(shi)(shi)適(shi)合(he)的(de)。很(hen)(hen)多(duo)(duo)新手創(chuang)作(zuo)(zuo)(zuo)者在起(qi)步階段(duan)需要花很(hen)(hen)長時(shi)間(jian)去摸索(suo)，付出的(de)時(shi)間(jian)成本其實(shi)挺高，并且容易踩(cai)(cai)坑，大部分人(ren)(ren)會(hui)(hui)因為(wei)不(bu)(bu)懂自(zi)媒體賬(zhang)號(hao)運(yun)營(ying)規則(ze)(ze)而(er)被(bei)淘汰(tai)掉，違(wei)規輕則(ze)(ze)被(bei)扣(kou)信用(yong)分，降(jiang)低賬(zhang)號(hao)權重(zhong)，重(zhong)則(ze)(ze)直(zhi)接(jie)被(bei)封號(hao)處理。了(le)想(xiang)法，也(ye)(ye)(ye)有(you)(you)(you)(you)(you)了(le)行動，因為(wei)不(bu)(bu)懂運(yun)營(ying)技巧(qiao)而(er)無(wu)法獲(huo)得成功也(ye)(ye)(ye)是(shi)(shi)(shi)一(yi)件挺遺憾的(de)事情(qing)。所(suo)(suo)以懂得規則(ze)(ze)防止(zhi)踩(cai)(cai)坑就(jiu)顯得很(hen)(hen)重(zhong)要了(le)，每(mei)個(ge)平(ping)(ping)臺都有(you)(you)(you)(you)(you)自(zi)己(ji)的(de)規則(ze)(ze)，下面(mian)小編就(jiu)把一(yi)些自(zi)媒體運(yun)營(ying)技巧(qiao)和(he)方(fang)法分享(xiang)給大家，有(you)(you)(you)(you)(you)3點需要注意，希望幫(bang)助(zhu)更多(duo)(duo)的(de)人(ren)(ren)實(shi)現輕資產創(chuang)業成功。昵稱和(he)簽名要跟創(chuang)作(zuo)(zuo)(zuo)方(fang)向高度(du)關聯，讓用(yong)戶一(yi)看就(jiu)知道你(ni)(ni)是(shi)(shi)(shi)干啥的(de)，會(hui)(hui)輸出哪(na)些內容，這(zhe)樣(yang)有(you)(you)(you)(you)(you)助(zhu)于粉絲(si)(si)發現你(ni)(ni)關注你(ni)(ni)，往往大部分創(chuang)作(zuo)(zuo)(zuo)者的(de)昵稱都是(shi)(shi)(shi)隨(sui)心而(er)起(qi)，簽名更是(shi)(shi)(shi)模糊不(bu)(bu)清，這(zhe)樣(yang)的(de)情(qing)況平(ping)(ping)臺無(wu)法判斷你(ni)(ni)的(de)領(ling)域(yu)，也(ye)(ye)(ye)就(jiu)是(shi)(shi)(shi)賬(zhang)號(hao)不(bu)(bu)垂直(zhi)，后(hou)期的(de)流(liu)量(liang)(liang)會(hui)(hui)受到嚴重(zhong)影響，粉絲(si)(si)也(ye)(ye)(ye)不(bu)(bu)會(hui)(hui)關注你(ni)(ni)，無(wu)法獲(huo)取(qu)想(xiang)要獲(huo)取(qu)的(de)信息(xi)，所(suo)(suo)以好(hao)的(de)昵稱和(he)具有(you)(you)(you)(you)(you)信息(xi)量(liang)(liang)的(de)簽名是(shi)(shi)(shi)創(chuang)作(zuo)(zuo)(zuo)路上。

作(zuo)(zuo)(zuo)為一種軟件(jian)應(ying)用(yong)模式(shi)(shi)，多年來SaaS一直以低投入(ru)、易管(guan)理(li)等(deng)(deng)特(te)點(dian)，受到企(qi)(qi)(qi)業(ye)(ye)的(de)(de)(de)(de)青睞，尤其適合廣大中(zhong)小企(qi)(qi)(qi)業(ye)(ye)。而(er)(er)隨著互聯(lian)網(wang)技(ji)術的(de)(de)(de)(de)發展和(he)(he)應(ying)用(yong)軟件(jian)的(de)(de)(de)(de)日趨成熟，圍繞(rao)SaaS的(de)(de)(de)(de)創新(xin)一直沒有停歇，并(bing)逐步形成新(xin)的(de)(de)(de)(de)模式(shi)(shi)和(he)(he)理(li)念。“技(ji)術桌(zhuo)面”，并(bing)非我們常說的(de)(de)(de)(de)“軟件(jian)即服務”的(de)(de)(de)(de)官方定(ding)義(yi)，而(er)(er)是(shi)(shi)(shi)將(jiang)SaaS服務看作(zuo)(zuo)(zuo)一個“工作(zuo)(zuo)(zuo)桌(zhuo)面”，用(yong)戶使(shi)用(yong)通用(yong)賬戶密碼登錄(lu)后，就(jiu)能(neng)(neng)進行軟件(jian)操作(zuo)(zuo)(zuo)，猶如一個工作(zuo)(zuo)(zuo)臺或工作(zuo)(zuo)(zuo)入(ru)口。但用(yong)“技(ji)術桌(zhuo)面”還是(shi)(shi)(shi)不能(neng)(neng)完全將(jiang)SaaS的(de)(de)(de)(de)全新(xin)模式(shi)(shi)說清楚，尤其對(dui)于數字(zi)(zi)營(ying)銷(xiao)行業(ye)(ye)的(de)(de)(de)(de)應(ying)用(yong)來說，其中(zhong)還隱藏著更(geng)深(shen)層次的(de)(de)(de)(de)含義(yi)。本(ben)文(wen)就(jiu)以中(zhong)小企(qi)(qi)(qi)業(ye)(ye)為例，探究(jiu)“技(ji)術桌(zhuo)面”真正(zheng)的(de)(de)(de)(de)內(nei)涵及其將(jiang)帶(dai)給中(zhong)小企(qi)(qi)(qi)業(ye)(ye)哪些益處(chu)。“開(kai)源”和(he)(he)“節(jie)(jie)流”是(shi)(shi)(shi)每(mei)一家(jia)企(qi)(qi)(qi)業(ye)(ye)關注(zhu)話題，尤其對(dui)于中(zhong)小企(qi)(qi)(qi)業(ye)(ye)來說，更(geng)是(shi)(shi)(shi)關系企(qi)(qi)(qi)業(ye)(ye)的(de)(de)(de)(de)生(sheng)死(si)存亡(wang)。一般(ban)來說，“節(jie)(jie)流”，指企(qi)(qi)(qi)業(ye)(ye)的(de)(de)(de)(de)內(nei)部管(guan)理(li)，而(er)(er)“開(kai)源”就(jiu)是(shi)(shi)(shi)營(ying)銷(xiao)。憑借低成本(ben)、易管(guan)理(li)等(deng)(deng)特(te)點(dian)，SaaS已經成為企(qi)(qi)(qi)業(ye)(ye)實現“開(kai)源”、“節(jie)(jie)流”的(de)(de)(de)(de)利器(qi)。而(er)(er)在(zai)數字(zi)(zi)營(ying)銷(xiao)方面，企(qi)(qi)(qi)業(ye)(ye)即便使(shi)用(yong)了SaaS應(ying)用(yong)，但數字(zi)(zi)營(ying)銷(xiao)市場規模龐大、紛亂，不同類(lei)型的(de)(de)(de)(de)媒體和(he)(he)傳(chuan)播渠(qu)道數量(liang)眾多、營(ying)銷(xiao)方法和(he)(he)工具(ju)也是(shi)(shi)(shi)多種多樣，在(zai)實施營(ying)銷(xiao)的(de)(de)(de)(de)過程中(zhong)，企(qi)(qi)(qi)業(ye)(ye)難免(mian)無從下(xia)手。因此，企(qi)(qi)(qi)業(ye)(ye)在(zai)嘗試和(he)(he)選擇營(ying)銷(xiao)方式(shi)(shi)和(he)(he)管(guan)道的(de)(de)(de)(de)過程中(zhong)。什么是(shi)(shi)(shi)智能(neng)(neng)云營(ying)銷(xiao),和(he)(he)傳(chuan)統營(ying)銷(xiao)區(qu)別在(zai)于哪里?

智(zhi)(zhi)能營(ying)(ying)(ying)(ying)銷(xiao)(xiao)云(yun)(yun)平(ping)臺是(shi)(shi)(shi)什(shen)么？具備(bei)哪(na)(na)些(xie)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)能力(li)(li)？全(quan)(quan)(quan)域(yu)(yu)(yu)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)云(yun)(yun)是(shi)(shi)(shi)什(shen)么？具備(bei)哪(na)(na)些(xie)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)能力(li)(li)？積木云(yun)(yun)策為你解答。智(zhi)(zhi)能營(ying)(ying)(ying)(ying)銷(xiao)(xiao)云(yun)(yun)是(shi)(shi)(shi)什(shen)么？全(quan)(quan)(quan)域(yu)(yu)(yu)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)云(yun)(yun)是(shi)(shi)(shi)一(yi)(yi)種(zhong)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)技術，它將來自營(ying)(ying)(ying)(ying)銷(xiao)(xiao)和其(qi)他渠道統(tong)一(yi)(yi)起來，以實現(xian)客(ke)(ke)戶(hu)建(jian)(jian)模并優化消(xiao)息(xi)和優惠的(de)(de)(de)(de)(de)時間和目標。通(tong)常認為，全(quan)(quan)(quan)域(yu)(yu)(yu)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)云(yun)(yun)是(shi)(shi)(shi)一(yi)(yi)種(zhong)數(shu)(shu)(shu)據(ju)(ju)庫(ku)軟件，它能夠管理(li)所有(you)客(ke)(ke)戶(hu)及其(qi)屬性和數(shu)(shu)(shu)據(ju)(ju)的(de)(de)(de)(de)(de)持(chi)(chi)久、統(tong)一(yi)(yi)的(de)(de)(de)(de)(de)記錄。全(quan)(quan)(quan)域(yu)(yu)(yu)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)云(yun)(yun)應(ying)該能夠輕松(song)地與現(xian)有(you)數(shu)(shu)(shu)據(ju)(ju)集成，并允許輕松(song)檢索其(qi)存(cun)儲的(de)(de)(de)(de)(de)數(shu)(shu)(shu)據(ju)(ju)。有(you)哪(na)(na)些(xie)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)能力(li)(li)？客(ke)(ke)戶(hu)360度視圖(tu)(tu)：全(quan)(quan)(quan)域(yu)(yu)(yu)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)云(yun)(yun)從多(duo)個來源和（交(jiao)易、行為、人(ren)(ren)口(kou)統(tong)計學），并將這些(xie)信(xin)息(xi)鏈接到對(dui)應(ying)的(de)(de)(de)(de)(de)客(ke)(ke)戶(hu)，以構建(jian)(jian)客(ke)(ke)戶(hu)的(de)(de)(de)(de)(de)完整畫(hua)像(xiang)，即客(ke)(ke)戶(hu)360度視圖(tu)(tu)，也稱為單一(yi)(yi)客(ke)(ke)戶(hu)視圖(tu)(tu)。基(ji)于全(quan)(quan)(quan)域(yu)(yu)(yu)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)云(yun)(yun)，支持(chi)(chi)結(jie)合內(nei)置(zhi)用戶(hu)分(fen)析模型、用戶(hu)旅程(cheng)節(jie)點(dian)(dian)、用戶(hu)標簽；也可(ke)以自定義創(chuang)建(jian)(jian)不同層次(ci)的(de)(de)(de)(de)(de)客(ke)(ke)戶(hu)分(fen)群，針對(dui)群組畫(hua)像(xiang)，動(dong)(dong)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)：自動(dong)(dong)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)主(zhu)要基(ji)于兩方面，一(yi)(yi)方面是(shi)(shi)(shi)系統(tong)內(nei)的(de)(de)(de)(de)(de)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)自動(dong)(dong)化功能，另一(yi)(yi)方面是(shi)(shi)(shi)基(ji)于私(si)域(yu)(yu)(yu)SCRM系統(tong)的(de)(de)(de)(de)(de)SOP功能。營(ying)(ying)(ying)(ying)銷(xiao)(xiao)自動(dong)(dong)化（MA）支持(chi)(chi)在營(ying)(ying)(ying)(ying)銷(xiao)(xiao)、互動(dong)(dong)、行為場(chang)景(jing)中鋪設(she)埋(mai)點(dian)(dian)，覆(fu)(fu)蓋私(si)域(yu)(yu)(yu)業務營(ying)(ying)(ying)(ying)銷(xiao)(xiao)、用戶(hu)運營(ying)(ying)(ying)(ying)多(duo)種(zhong)場(chang)景(jing)；支持(chi)(chi)私(si)域(yu)(yu)(yu)客(ke)(ke)戶(hu)人(ren)(ren)群埋(mai)點(dian)(dian)，靈活(huo)覆(fu)(fu)蓋客(ke)(ke)戶(hu)旅程(cheng)業務場(chang)景(jing)；針對(dui)不同人(ren)(ren)群自動(dong)(dong)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)。預設(she)私(si)域(yu)(yu)(yu)運營(ying)(ying)(ying)(ying)中的(de)(de)(de)(de)(de)SOP標準化流程(cheng)。智(zhi)(zhi)能營(ying)(ying)(ying)(ying)銷(xiao)(xiao)云(yun)(yun)平(ping)臺具備(bei)哪(na)(na)些(xie)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)能力(li)(li)？畢節(jie)推廣(guang)智(zhi)(zhi)能營(ying)(ying)(ying)(ying)銷(xiao)(xiao)云(yun)(yun)平(ping)臺系統(tong)

智能營銷云平臺與(yu)sass平臺一樣嗎？畢節(jie)怎樣智能營銷云平臺選擇

營(ying)(ying)銷(xiao)(xiao)(xiao)云是基于云計算和Martech技術(shu)的(de)中(zhong)臺(tai)系統(tong)，是市場營(ying)(ying)銷(xiao)(xiao)(xiao)人員可(ke)以使用到的(de)技術(shu)和產品的(de)的(de)中(zhong)臺(tai)系統(tong)。其特征表現(xian)為(wei)智(zhi)能(neng)營(ying)(ying)銷(xiao)(xiao)(xiao)平(ping)(ping)臺(tai)，其結合了(le)(le)營(ying)(ying)銷(xiao)(xiao)(xiao)自(zi)動化技術(shu)和智(zhi)能(neng)化數據(ju)分(fen)析及營(ying)(ying)銷(xiao)(xiao)(xiao)策(ce)略推(tui)薦(jian)等功能(neng)。具(ju)體(ti)(ti)來說，營(ying)(ying)銷(xiao)(xiao)(xiao)平(ping)(ping)臺(tai)可(ke)以實現(xian)以下三個功能(neng)：1、全(quan)渠(qu)(qu)(qu)道營(ying)(ying)銷(xiao)(xiao)(xiao)如今的(de)市場推(tui)廣(guang)(guang)手段(duan)豐富多(duo)樣，會在全(quan)渠(qu)(qu)(qu)道和客(ke)戶(hu)(hu)進(jin)行(xing)接(jie)觸(chu)和互動，如果企業孤立看待不(bu)同(tong)渠(qu)(qu)(qu)道，例如把電(dian)商平(ping)(ping)臺(tai)和作為(wei)兩個無關的(de)渠(qu)(qu)(qu)道，那(nei)么(me)同(tong)一個客(ke)戶(hu)(hu)可(ke)能(neng)會在不(bu)同(tong)渠(qu)(qu)(qu)道收到不(bu)一致的(de)溝通(tong)信息，極(ji)大的(de)破壞客(ke)戶(hu)(hu)體(ti)(ti)驗。徑碩科技的(de)智(zhi)能(neng)營(ying)(ying)銷(xiao)(xiao)(xiao)平(ping)(ping)臺(tai)首先(xian)解決了(le)(le)全(quan)渠(qu)(qu)(qu)道營(ying)(ying)銷(xiao)(xiao)(xiao)的(de)問題，將(jiang)市場推(tui)廣(guang)(guang)中(zhong)所有的(de)營(ying)(ying)銷(xiao)(xiao)(xiao)觸(chu)點進(jin)行(xing)數據(ju)打通(tong)，建立統(tong)一的(de)營(ying)(ying)銷(xiao)(xiao)(xiao)策(ce)略，既節約了(le)(le)市場預算，又(you)能(neng)夠給(gei)用戶(hu)(hu)帶來良好的(de)交互體(ti)(ti)驗。2、AI智(zhi)能(neng)算法借助AI智(zhi)能(neng)算法，營(ying)(ying)銷(xiao)(xiao)(xiao)云平(ping)(ping)臺(tai)可(ke)以實現(xian)智(zhi)能(neng)化人群細分(fen)、智(zhi)能(neng)化價(jia)值評(ping)分(fen)和智(zhi)能(neng)化策(ce)略推(tui)薦(jian)。為(wei)了(le)(le)營(ying)(ying)銷(xiao)(xiao)(xiao)，會給(gei)予每(mei)一位客(ke)戶(hu)(hu)打上各種標簽(qian)，屬性(xing)標簽(qian)越(yue)(yue)多(duo)，用戶(hu)(hu)研究和用戶(hu)(hu)畫像的(de)顆粒度(du)越(yue)(yue)精細。傳統(tong)營(ying)(ying)銷(xiao)(xiao)(xiao)方式可(ke)能(neng)知道客(ke)戶(hu)(hu)的(de)姓名、職(zhi)位、公(gong)司名和電(dian)話(hua)號(hao)碼，但營(ying)(ying)銷(xiao)(xiao)(xiao)云系統(tong)的(de)CDP可(ke)以對用戶(hu)(hu)進(jin)行(xing)更詳(xiang)細的(de)標簽(qian)管理，如客(ke)戶(hu)(hu)的(de)性(xing)別、興趣、行(xing)業、年齡段(duan)、品類偏好、消費傾向、訂(ding)單類型、渠(qu)(qu)(qu)道類型、通(tong)過哪一次(ci)營(ying)(ying)銷(xiao)(xiao)(xiao)活動留資等等，有些大型零售企業。畢(bi)節怎樣智(zhi)能(neng)營(ying)(ying)銷(xiao)(xiao)(xiao)云平(ping)(ping)臺(tai)選擇

貴(gui)陽(yang)市(shi)南(nan)明區星耀(yao)信息技術(shu)服(fu)務中心代(dai)理(li)的珍島(dao)集團(tuan)智能營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)云(yun)平臺(tai)(tai)(tai)是一款基于大(da)數(shu)(shu)據(ju)和人工智能技術(shu)的營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)平臺(tai)(tai)(tai)，旨在為(wei)企(qi)(qi)(qi)業(ye)提(ti)(ti)供智能營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)解決方案。該平臺(tai)(tai)(tai)可以幫(bang)助(zhu)(zhu)企(qi)(qi)(qi)業(ye)實(shi)(shi)現(xian)(xian)精(jing)確營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)、提(ti)(ti)高(gao)(gao)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)效(xiao)(xiao)(xiao)果、降(jiang)(jiang)低(di)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)成本(ben)，從而提(ti)(ti)升(sheng)企(qi)(qi)(qi)業(ye)的市(shi)場競(jing)爭力。該平臺(tai)(tai)(tai)主(zhu)要功能包括：1.數(shu)(shu)據(ju)分析(xi)：通(tong)過對(dui)用(yong)戶數(shu)(shu)據(ju)的分析(xi)，幫(bang)助(zhu)(zhu)企(qi)(qi)(qi)業(ye)了解用(yong)戶需(xu)求和行為(wei)，為(wei)企(qi)(qi)(qi)業(ye)提(ti)(ti)供精(jing)確的營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)策略(lve)。2.營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)自動(dong)(dong)化(hua)：通(tong)過自動(dong)(dong)化(hua)的營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)流程，幫(bang)助(zhu)(zhu)企(qi)(qi)(qi)業(ye)提(ti)(ti)高(gao)(gao)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)效(xiao)(xiao)(xiao)率和效(xiao)(xiao)(xiao)果，降(jiang)(jiang)低(di)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)成本(ben)。3.多(duo)渠道(dao)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)：支持多(duo)種營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)渠道(dao)，包括社(she)交媒體、短信、郵件、APP等，幫(bang)助(zhu)(zhu)企(qi)(qi)(qi)業(ye)實(shi)(shi)現(xian)(xian)每個方面(mian)的營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)覆蓋(gai)。4.營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)監控：通(tong)過實(shi)(shi)時監控營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)效(xiao)(xiao)(xiao)果，幫(bang)助(zhu)(zhu)企(qi)(qi)(qi)業(ye)及時調(diao)整營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)策略(lve)，提(ti)(ti)高(gao)(gao)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)效(xiao)(xiao)(xiao)果。5.個性化(hua)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)：通(tong)過對(dui)用(yong)戶數(shu)(shu)據(ju)的分析(xi)，實(shi)(shi)現(xian)(xian)個性化(hua)的營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)，提(ti)(ti)高(gao)(gao)用(yong)戶滿意度和忠(zhong)誠度。總(zong)之，珍島(dao)集團(tuan)智能營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)云(yun)平臺(tai)(tai)(tai)是一款功能強大(da)的營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)平臺(tai)(tai)(tai)，可以幫(bang)助(zhu)(zhu)企(qi)(qi)(qi)業(ye)實(shi)(shi)現(xian)(xian)精(jing)確營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)、提(ti)(ti)高(gao)(gao)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)效(xiao)(xiao)(xiao)果、降(jiang)(jiang)低(di)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)成本(ben)，從而提(ti)(ti)升(sheng)企(qi)(qi)(qi)業(ye)的市(shi)場競(jing)爭力。

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